A couple months ago, I finally had a chance to snag L’Oreal HIP Color Truth Cream Eyeliner in Black during CVS’s BOGO Free Promo. L’Oreal’s HIP line (High Intensity Pigments) can be compared to the MAC among drugstore brands. Beauty bloggers and addicts compare this liner to MAC’s famed Fluidline. And if you know me, I’m all about finding high quality beauty products without the high end price tag!

Product Details:

  • HIP Color Truth Cream Liner is the very first cream liner from L’Oreal’s HIP line
  • Long wearing cream liner that provides a smooth, even application

Approx. Price: $12

Where to Purchase?: Mass Market Retailers

Did this cream liner live up to my expectations?

L’Oreal HIP Color Truth Cream Liner in Black

Pros:

  • It’s fool proof! - I was hesitant to give this a try, because I have shaky hands and cannot apply liquid liner for the life of me. A few simple strokes with an angled eyeliner brush and you too can easily apply this eyeliner.
  • The jar is huge! Translation: This cream liner will last you a awhile. I wear eyeliner almost everyday and seriously this jar will probably last me at least another 6 months. Oh, and this jar is 1.5 g larger than MAC’s Fluidline.
  • HIP (high intensity pigments) lives up to its name! This liner is a true black..not blue black or dark grey…but BLACK. This liner is so versatile that it can be worn from soft to dramatic.

Cons:

  • The Price - For $3 more, you can purchase MAC’s Fluidline. Here are some words of wisdom, don’t purchase HIP’s cream liner at regular price!
  • The brush that the liner comes with sucks! - But then again, who expects brushes that accompany beauty products to be of high quality? For better application, use an angled eyeliner brush.

The Bottom Line: Overall, I was impressed by this cream liner. This was my first cream liner purchase and I am now a fan of cream liners. I love how I can build up my look from a soft daytime look to a night out on the town. Honestly, I was debating between the budget friendly cream liners out there - Coastal Scents, Jane and Revlon and am happy that I chose to try out L’Oreal HIP’s version instead. This liner could possibly be my HG liner - I definitely will repurchase once I run out!

FAB TIP: For more bang for you buck, purchase HIP products when they go on Buy 1 Get 1 Free Promotions. Also, check out this past weekends Sunday’s newspapers coupon inserts - they have a $2 off any L’Oreal HIP Product!

Has anyone else tried out this liner? If so, did you hate it or love it?

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